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Charter Adds St. Louis Rams QB Bradford To Ad Roster

 
 

St. Louis Rams quarterback Sam Bradford is now under center as a spokesman for Charter Communications.
The second-year signal-caller is part of the MSO's "Hometown Superstar" multiplatform ad campaign, comprising commercials, which kicked off Sept. 6 on cable and broadcast stations, plus messaging in print, online and outdoor media. The campaign is expected to run over the next year.
Given the long-standing relationship between Charter and the Rams, the MSO said Bradford is a natural fit for Charter's "Hometown Superstar" campaign. Bradford along with other Charter customers and employees are featured in the campaign - from Fallon, Minneapolis -- centering on the tag line "another we're working to be St. Louis' next hometown superstar."

The messages -- check out the commercials and print ads here -- tout the MSO's in-the-field service reliability, product bundle and high-speed data service. The latter is also being promoted via the "Charter Center Stage" digital back-to-school initiative.
"Sam's dedication, work ethic and leadership are inspiring, and we're thrilled to have a Rams standout - and Charter customer - support this effort," said Allan Samson, senior vice president, marketing for Charter. "Sam's ability to stay focused during challenging times both on and off the field and the respect he shows passionate St. Louis fans are admirable. That kind of energy and dedication is what motivates the Charter team as well."
Charter, which last month inked a deal with NFL Network for carriage of the pro football league's in-house service, as well as the ad hoc scoring/highlights NFL RedZone service, also renewed its sponsorship with the Rams.
Under that multiyear agreement, the team's press conferences, interviews, studio shows and more will be conducted in the newly renamed Charter Studio at Rams Park in Earth City. Charter will also carry additional Rams-related programming on demand, including player profiles, fan favorite, cheerleader footage, 87 area high school games of the week, and much more original content.
"Working as a company and as individuals, Charter has lent its support to the St. Louis area and to the Rams," noted Rams CMO Bob Reif. "We look forward to continuing our strong partnership with a hometown company that is innovative in its field and quick to meet challenges. We appreciate Charter's commitment to St. Louis and to the Rams as we continue to build our brand both locally and nationally."

 

 

 

 


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Jan 30 2012 3:57PM GMT

BANKS: Our mock draft begins with Luck, trade for Griffin
SI.com Jan 30 2012 3:57PM GMT wonderful world it will be in St. Louis at the start of the team's Jeff Fisher era. Sam Bradford and Blackmon were former rivals in Oklahoma, but I bet the Rams quarterback will make the rookie his new best friend. Tampa Bay Buccaneers Morris Claiborne,

Mock Draft 2.0 [SFI]
49ers Paradise Jan 30 2012 3:09PM GMT fine choice if Kalil is gone. 4. St. Louis Rams (From Cleveland)- Justin Blackmon, WR, Oklahoma State Sam Bradford desperately needs a legitimate target and Blackmon has the potential to make an immediate impact. Other options? The Rams could stay at #2

Mock Draft 2.0
Scout.com Jan 30 2012 3:03PM GMT fine choice if Kalil is gone. 4. St. Louis Rams (From Cleveland)- Justin Blackmon, WR, Oklahoma State Sam Bradford desperately needs a legitimate target and Blackmon has the potential to make an immediate impact. Other options? The Rams could stay at #2

Senior Bowl Week mock draft [FOX]
49ers Paradise Jan 29 2012 3:37PM GMT for a quarterback-starved team ? think Miami or Washington ? but I?m not so certain they do. Sam Bradford needs a No. 1 target to grow old with. Blackmon?s compared to everyone from Dez Bryant to Terrell Owens. He?s that good. St. Louis hasn't

Holler: RG3 holds the key
PackerReport.com Jan 29 2012 2:22PM GMT are in an even leakier boat, since they used the No. 1 overall pick two years ago on Sam Bradford and were one win away from making the first pick in this year?s draft. A case could be made that the Rams could take Blackmon. They need a

Mock draft begins with Luck, trade for Griffin
SI.com Jan 29 2012 7:58AM GMT wonderful world it will be in St. Louis at the start of the team's Jeff Fisher era. Sam Bradford and Blackmon were former rivals in Oklahoma, but I bet the Rams quarterback will make the rookie his new best friend. Tampa Bay Buccaneers Morris Claiborne,

Related: Miklasz: Jocketty calls Cards favorites in division
Pantagraph.com Jan 29 2012 12:56AM GMT choice in hiring Brian Schottenheimer as offensive coordinator. "I think it will be a good fit for (quarterback) Sam Bradford. He'll be challenged as a quarterback." Strengths? "Brian is really detailed," Pennington said. "He helped me increase my

Blake Griffin & Sam Bradford: How Northwest Expressway in Oklahoma City became the route to Rookie of the Year
NewsOK.com Jan 28 2012 11:20PM GMT The drive is less than 15 minutes even with bad traffic. That's how close Blake Griffin and Sam Bradford lived growing up on the northwest side of Oklahoma City. Unbelievable, isn't it? For a little while longer, these two are the reigning rookies of the

Miklasz: Jocketty calls Cards favorites in division
Pantagraph.com Jan 28 2012 10:41PM GMT choice in hiring Brian Schottenheimer as offensive coordinator. "I think it will be a good fit for (quarterback) Sam Bradford. He'll be challenged as a quarterback." Strengths? "Brian is really detailed," Pennington said. "He helped me increase my

  
 
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